Frank Shelby
Founder & Lead Reviewer at ShelbyAI
I started ShelbyAI because I was tired of “reviews” that were barely-disguised sales pages. Every tool on this site gets tested for 7-14 days with real content workflows before I write a single word. I focus on AI video, audio, marketing, and productivity tools — the ones that actually matter for small businesses trying to produce more content without hiring more people.
My testing process is simple: I use each tool the way a real small business owner would. I create real videos, generate real voiceovers, write real blog posts, and run real SEO campaigns. Then I document what works, what doesn't, and whether the price is worth it. No affiliate relationship has ever changed a rating.
How I Test
Duration: Every tool gets 7-14 days of hands-on testing. No “tried it for 20 minutes” reviews.
Real workflows: I test tools with actual content tasks — converting blog posts to videos, generating voiceovers for YouTube, writing SEO-optimized articles, and automating marketing workflows.
Scoring: Output Quality (30%), Value for Money (25%), Ease of Use (20%), Features (15%), Support (10%). Every score is earned, not assigned.
Independence: Zero sponsored rankings. Affiliate links exist (that's how the site earns revenue), but they never influence scores or recommendations.