Pictory Pricing 2026: Plans, Video Limits & Best Value
Pictory is an AI-powered video creation tool that turns text into videos. Here is what each plan costs, how many videos you can create, and which tier makes sense for your content volume.
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Is Pictory Worth It?
Pictory is worth it if you need to create video content from existing text. At $19/mo for Starter, it is the most affordable AI video tool. The value proposition is clear: create 30 videos/month that would cost $500+ each from a freelance video producer.
Annual vs Monthly Billing
Pictory Starter is $19/mo on annual billing. Monthly billing is higher. The 14-day free trial gives you enough time to create 5-10 test videos and evaluate quality before committing.
Starter
For individuals creating occasional video content.
- 30 videos/month
- 10-minute max video length
- 1080p resolution
- Text-to-video
- Blog-to-video
- Auto-captions
- 15M+ stock assets
Professional
For regular content creators and marketers.
- 60 videos/month
- 20-minute max video length
- Everything in Starter
- Custom branding
- Hootsuite integration
- Priority rendering
- Bulk video creation
Teams
For teams producing video content at scale.
- 90 videos/month
- 30-minute max video length
- Everything in Professional
- Team collaboration
- Shared brand kits
- API access
- Dedicated support
Cost Per Unit
On Starter at $19/mo with 30 videos, each video costs about $0.63 to create. Professional plans at $39/mo with 60 videos bring the per-video cost to $0.65. The Teams plan at $99/mo offers the best per-video economics at $1.10 but with longer videos.
How Pictory Pricing Compares
Pictory Starter ($19/mo) is cheaper than Lumen5 ($29/mo) and InVideo ($25/mo). Pictory wins on blog-to-video conversion; Lumen5 wins on social media templates; InVideo wins on creative flexibility. For text-based video creation, Pictory offers the best value.
Pictory Pricing FAQ
Does Pictory have a free plan?
No, but Pictory offers a 14-day free trial with 3 video projects. No credit card required to start.
Is Pictory worth the price?
For content marketers who need to turn blog posts into video at scale, Pictory is great value. The Professional plan at $39/month is competitive for what you get.
How does Pictory compare to Lumen5 pricing?
Pictory Starter ($19/mo) is cheaper than Lumen5 Basic ($29/mo). Pictory also includes more videos per month at the base tier.
Can I cancel Pictory anytime?
Yes. Monthly plans can be cancelled anytime. Annual plans are billed upfront but you keep access until the period ends.
Not sure if Pictory is right for you?
Read our in-depth review with real test results, or compare Pictory with its top alternatives.