Tools Mentioned in This Guide
Otterly.AI
GEO Monitoring · $29/mo (Lite, verified 2026-08-18)
Cheapest multi-engine entry: 15 prompts tracked daily across ChatGPT, Google AI Overviews, Perplexity, and Copilot, with unlimited team members.
Profound
GEO / Answer Engine Analytics · $99/mo Starter, $399/mo Growth (verified 2026-08-18)
Deep answer-engine analytics with response-level sampling and agent credits. Entry tier is ChatGPT-only; Growth covers three engines; Enterprise up to nine.
Peec AI
GEO Monitoring · Annual plans; pricing not public
AI-search visibility tracking aimed at SEO and content teams. Pricing requires contacting sales — compare against Otterly and Profound on a trial before committing.
Surfer (AI Search Analytics)
SEO suite with GEO features · €158/mo standalone; prompt tracking from €99/mo Standard (verified 2026-08-18)
The bundled option: Surfer's SEO plans include 25-100 tracked AI prompts, and a standalone AI Search Analytics plan exists at €158/month.
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The Short Answer
If you want to know whether ChatGPT recommends you: start with Otterly.AI at $29/month — 15 prompts tracked daily across four AI engines is the cheapest real signal on the market. Agencies and brands running a serious GEO program should evaluate Profound ($399/month Growth for multi-engine, response-level analytics). Already paying for Surfer, Semrush, or Ahrefs? Check your bundled AI-visibility features before buying anything. All prices verified against vendor pricing pages on August 18, 2026.
What GEO Software Does (and Doesn't)
Generative Engine Optimization tools answer one question continuously: when buyers ask AI assistants the questions that used to be Google searches, does your brand appear in the answers?
Concretely, they provide:
- Prompt tracking — your defined buyer questions, run against AI engines on schedule
- Mention tracking — your brand named in answer text
- Citation tracking — your pages linked as sources
- Competitor visibility — who else those answers recommend, and how often
- Engine coverage — the same prompt across ChatGPT, Perplexity, Google AI Overviews, Copilot, and (as add-ons) Claude and Gemini
- Prompt discovery — surfacing question phrasings you didn't think to track
- Reporting — share-of-voice trends your team or clients can read
What they do not do is change the answers. That work is content: extractable facts, verified pricing, honest comparisons, structured data. The tool is the scoreboard.
The Standalone Tools
Otterly.AI — the accessible entry ($29/mo)
Lite at $29/month ($25 annual) tracks 15 prompts daily across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, with unlimited team members. Standard ($189/month) moves to 100 prompts and adds API/MCP access; Premium ($489) to 400 prompts. Claude, Gemini, and Google AI Mode are paid add-ons ($9-439/month by plan). For a single brand watching its core queries, nothing else delivers multi-engine daily data at this price. Full plan table: Otterly pricing.
Profound — the analytical deep end ($99-399/mo)
Profound meters responses, not just prompts: Starter ($99/month, billed yearly) samples 50 prompts with 1,500 monthly responses — but on ChatGPT only. The representative tier is Growth ($399/month): 100 prompts, 9,000 responses, three engines. Enterprise adds up to nine engines, SOC 2, SSO, and multi-company tracking. The response-volume approach matters because AI answers are volatile — one query per day can miss what a hundred samples catch. Full plan table: Profound pricing.
Peec AI — pricing behind sales
Peec targets SEO and content teams with Starter/Pro/Advanced/Enterprise tiers on annual billing, but publishes no prices. That is not disqualifying — it is simply unverifiable from public sources, so trial it head-to-head against Otterly or Profound on your own prompt set and make sales quote against the numbers above.
The Bundled Features (Check These First)
- Surfer — Standard (€99/month) includes 25 tracked AI prompts refreshed weekly; Pro (€182) tracks 50 daily; a standalone AI Search Analytics plan costs €158/month for 100 daily prompts. If Surfer already runs your content workflow, this is the path of least resistance. Surfer pricing.
- Semrush — sells AI-visibility tooling alongside its SEO suite; if you hold a subscription, evaluate what your plan already covers. Semrush review.
- Ahrefs — Brand Radar extends its index to AI Overviews and AI assistant visibility; the same advice applies.
The honest general rule: bundled features win when you track one brand and a handful of prompts; standalone tools win on engine breadth, sampling depth, and client reporting.
Which Should You Pick?
| You are | Pick | Why |
|---|---|---|
| A small marketing team, first GEO signal | Otterly Lite ($29/mo) | Four engines, daily, cheap |
| An SEO agency reporting to clients | Otterly Standard ($189) or Profound Growth ($399) | API access vs analytics depth — trial both |
| A brand where AI answers drive pipeline | Profound Growth ($399/mo) | Response-level sampling, 3 engines |
| Already on Surfer Standard+ | Nothing new yet | 25-100 prompts already included |
| Enterprise, multi-brand, compliance | Profound Enterprise / Peec Enterprise | SOC 2, SSO, custom engines |
How This Connects to the Rest of Your Stack
GEO monitoring pairs with — not replaces — SEO tooling: the same content that ranks in Google is usually what AI engines cite, and tools like Surfer now straddle both jobs. If you're deciding where visibility budget goes first, our take: fix extractable content and verified facts before paying to watch dashboards; then add Otterly-class monitoring to prove it's working.
Pricing for Otterly, Profound, and Surfer verified against vendor pricing pages on August 18, 2026. Peec pricing is not public. We have not yet run our hands-on GEO-tool protocol (same brand, same prompt set, all tools in parallel) — recommendations above are research-based and will be updated with measured results when that test runs.
Frequently Asked Questions
What does GEO software actually do?
GEO (Generative Engine Optimization) tools run a fixed set of prompts — the questions your buyers ask — against AI engines like ChatGPT, Perplexity, Google AI Overviews, and Copilot on a schedule. They record whether your brand is mentioned, which sources get cited, how you rank against competitors in the answers, and how that changes over time. Think rank tracking, rebuilt for AI answers instead of blue links.
What is prompt tracking?
You define prompts such as 'best AI meeting assistant for sales teams', and the tool queries each covered AI engine daily or weekly, storing the full responses. Because AI answers vary between runs, good tools sample repeatedly — Profound's plans, for example, meter monthly responses (1,500-9,000) on top of unique prompts (50-100).
What is the difference between mention tracking and citation tracking?
A mention is your brand named inside the AI's answer text. A citation is your website linked as a source for the answer. Citations matter more for traffic (they are clickable) and for authority (the AI treats your page as evidence); mentions matter for brand preference. Good GEO tools report both separately.
Do I need a GEO tool if I already use Semrush or Ahrefs?
Check what your suite already includes first. Semrush sells an AI SEO toolkit with visibility tracking, Ahrefs added Brand Radar for AI Overviews, and Surfer bundles 25-100 tracked prompts into its €99+ plans. Standalone tools like Otterly and Profound go deeper on engines and response analytics — but if you track a handful of prompts for one brand, the bundled features may be enough.
How is GEO different from traditional rank tracking?
Rank tracking observes a deterministic list: query in, ten links out, your position recorded. AI answers are generated fresh each time — they vary between runs, engines, and users, and often name brands without linking. GEO tools handle this by sampling repeatedly and measuring share of voice across many responses rather than a single position.
Can GEO tools improve my AI visibility, or only measure it?
They measure. Improving visibility comes from the content side: publishing extractable, factual, well-structured answers to buyer questions, keeping prices and specs verifiably current, and earning citations on pages AI engines trust. The tools tell you whether that work is landing — prompt by prompt, engine by engine.
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