Original data — free to cite with attribution

AI Tool Pricing Index 2026: What 40 Popular AI Tools Actually Cost

We catalogued every public pricing plan of 40 popular AI tools (151 plans in total). The median entry price of a paid AI tool is $19.49/month (average $27.18), 68% offer a free plan, and the median “most popular” plan costs $28/month. The cheapest paid entry point is Easy Peasy AI at $5.99/mo; the priciest is SEMrush at $139.95/mo.

$19.49/mo
Median entry price
68%
Offer a free plan
35%
Offer a free trial
53%
Have a custom/enterprise tier

How AI tool entry prices are distributed

Under $10/mo
7 tools (18%)
$10–19/mo
13 tools (34%)
$20–49/mo
14 tools (37%)
$50+/mo
4 tools (11%)

Entry price = the cheapest paid plan of each tool, normalized to USD/month. Free plans excluded from the distribution.

Median AI tool price by category

CategoryToolsMedian entryCheapestPriciest
AI Chat Assistants6$19.99/moGrok ($16)Perplexity ($20)
AI Coding1$20/moCursor ($20)Cursor ($20)
AI Image & Design6$10.00/moMixo ($9)Leonardo AI ($12)
AI Meetings3$18/moOtter.ai ($16.99)Fathom ($19)
AI Video7$29/moRunway ML ($12)Creatify ($39)
AI Voice & Audio2$10/moElevenLabs ($6)Mubert ($14)
AI Writing & SEO10$29.90/moEasy Peasy AI ($5.99)SEMrush ($139.95)
GEO & AI Visibility2$64/moOtterly.AI ($29)Profound ($99)
Productivity & Automation3$14.50/moMake.com ($9)Julius AI ($20)

The full index: all 40 tools

ToolCategoryFree planFree trialEntry paidPopular planVerifiedDetails
ChatbaseAI Chat AssistantsYesNo$19/mo$99/mo2026-03-18*Pricing guide
ChatGPTAI Chat AssistantsYesNo$20/mo$20/mo2026-07-07*Pricing guide
Claude AIAI Chat AssistantsYesNo$20/mo$20/mo2026-03-18*Pricing guide
Copy.aiAI Writing & SEONoNo$29/mo$29/mo2026-08-18Pricing guide
CreatifyAI VideoYesNo$39/mo$99/mo2026-08-18Pricing guide
CursorAI CodingYesYes$20/mo$20/mo2026-08-18Pricing guide
Decktopus AIAI Image & DesignNoYes$9.99/mo$9.99/mo2026-03-18*Pricing guide
DescriptAI VideoYesNo$16/mo$24/mo2026-08-18Pricing guide
Easy Peasy AIAI Writing & SEOYesNo$5.99/mo$15.99/mo2026-03-18*Pricing guide
ElevenLabsAI Voice & AudioYesNo$6/mo$22/mo2026-08-18Pricing guide
FathomAI MeetingsYesNo$19/mo2026-08-18Pricing guide
Fireflies.aiAI MeetingsYesNo$18/mo$18/mo2026-08-18Pricing guide
FlikiAI VideoYesNo$28/mo$28/mo2026-03-18*Pricing guide
FraseAI Writing & SEONoYes$49/mo$129/mo2026-08-18Pricing guide
GammaAI Image & DesignYesNo$12/mo$12/moneeds checkPricing guide
Google GeminiAI Chat AssistantsYesYes$19.99/mo$19.99/mo2026-03-23*Pricing guide
GrammarlyAI Writing & SEOYesNo$12/mo$12/mo2026-03-18*Pricing guide
GrokAI Chat AssistantsYesNo$16/mo$16/mo2026-03-18*Pricing guide
HeyGenAI VideoYesNo$29/mo$29/mo2026-08-18Pricing guide
Jasper AIAI Writing & SEONoYes$69/mo$69/mo2026-08-18Pricing guide
Julius AIProductivity & AutomationYesNo$20/mo$20/mo2026-03-18*Pricing guide
Leonardo AIAI Image & DesignYesNo$12/mo$30/mo2026-03-18*Pricing guide
Make.comProductivity & AutomationYesNo$9/mo$16/mo2026-08-18Pricing guide
MangoolsAI Writing & SEONoYes$29.90/mo$44.90/mo2026-03-18*Pricing guide
MidjourneyAI Image & DesignNoNo$10/mo$30/mo2026-03-18*Pricing guide
MixoAI Image & DesignNoYes$9/mo$19/mo2026-03-18*Pricing guide
MubertAI Voice & AudioYesNo$14/mo$39/mo2026-03-18*Pricing guide
n8nProductivity & AutomationYesYes€20/mo€20/mo2026-08-18Pricing guide
Otter.aiAI MeetingsYesNo$16.99/mo$16.99/mo2026-08-18Pricing guide
Otterly.AIGEO & AI VisibilityNoYes$29/mo$29/mo2026-08-18Pricing guide
PerplexityAI Chat AssistantsYesNo$20/mo$20/mo2026-03-18*Pricing guide
PictoryAI VideoNoYes$29/mo$59/mo2026-08-18Pricing guide
ProfoundGEO & AI VisibilityNoYes$99/mo$399/mo2026-08-18Pricing guide
Runway MLAI VideoYesYes$12/mo$28/mo2026-03-23*Pricing guide
RytrAI Writing & SEOYesNo$9/mo$29/mo2026-03-18*Pricing guide
SEMrushAI Writing & SEONoYes$139.95/mo$249.95/mo2026-03-18*Pricing guide
SimplifiedAI Image & DesignYesNo$9/mo$9/mo2026-03-18*Pricing guide
Surfer SEOAI Writing & SEONoNo€49/mo€182/mo2026-08-18Pricing guide
SynthesiaAI VideoYesNo$29/mo$29/mo2026-08-18Pricing guide
WritesonicAI Writing & SEONoYes$79/mo$399/mo2026-08-18Pricing guide

Dates link to the vendor pricing page the plans were verified against. Dates marked * are the last update of our guide without a fresh vendor-page verification — treat those prices as indicative until re-checked. Euro prices (€) are the vendor’s own list currency and are excluded from the USD medians above.

Methodology

We maintain detailed pricing guides for each of these 40 tools, built from the tools’ own public pricing pages. This index normalizes those plans: for each tool we record the cheapest paid plan (USD/month), the plan the vendor marks as most popular, and whether a free plan, free trial, or custom/enterprise tier exists. Per-tool verification dates are shown on each linked pricing guide; the most recent update in the dataset is 2026-08-18. Prices for tools billed per-user are counted at the single-user rate. No vendor pays for placement in this index.

Cite this data

This dataset is free to use in articles, research, and presentations under CC BY 4.0 — just credit “ShelbyAI — AI Tool Pricing Index” with a link to this page. Journalists and creators: if you need a custom cut of the data (a category, a price range, a comparison), contact us and we’ll pull it for you.

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