Profound Pricing 2026: AI Visibility Plans, Prompts & Engine Coverage
Profound is an answer-engine optimization platform: it monitors how AI assistants answer the prompts your buyers ask, and where your brand appears. Pricing scales by prompts, responses, and engines covered. Verified breakdown below.
Is Profound Worth It?
Profound Starter at $99/mo tracks 50 prompts with 1,500 responses monthly — but on ChatGPT only, which understates how buyers actually spread across engines. The product becomes representative at Growth ($399/mo): 100 prompts across ChatGPT, Perplexity, and Google AI Overviews with 9,000 monthly responses. Enterprise unlocks up to 9 engines, SOC 2, and multi-company tracking. For brands where AI answers already drive pipeline, Growth is the honest minimum.
Annual vs Monthly Billing
Listed prices are annual-billing rates with two months free. Starter offers self-serve signup; Growth advertises a free trial; Enterprise requires a demo.
Starter
Single-engine visibility monitoring for one brand.
- 50 unique prompts
- 1,500 responses/month
- ChatGPT tracking only
- 100 agent credits/month
Growth
Multi-engine tracking for serious GEO programs.
- 100 unique prompts
- 9,000 responses/month
- ChatGPT, Perplexity & Google AI Overviews
- 400 agent credits/month
- Free trial available
Enterprise
Full engine coverage and enterprise compliance.
- Up to 9 answer engines tracked
- Tailored prompt volume
- SSO/SAML, SOC 2
- Multi-company tracking
- Dedicated Slack support
Cost Per Unit
On Growth ($399/mo, 9,000 responses), each monitored AI response costs about $0.044 — the metric that matters, since one prompt is sampled repeatedly to catch answer volatility. Starter's 1,500 responses at $99/mo cost $0.066 each and cover a single engine.
How Profound Pricing Compares
Profound Growth ($399/mo, 3 engines) faces Otterly Standard ($189/mo, 100 prompts, 4 engines) below it on price, and Peec's non-public annual plans beside it. Profound's edge is analytical depth (agent credits, response volume, enterprise compliance); Otterly's is price and engine breadth at entry. Surfer's bundled AI tracking (from €99/mo with the SEO suite) is the option for teams that want GEO signal without another standalone tool.
Profound Pricing FAQ
How much does Profound cost in 2026?
Starter is $99/month (50 prompts, ChatGPT only), Growth is $399/month (100 prompts across ChatGPT, Perplexity, and Google AI Overviews), both billed yearly with two months free. Enterprise pricing is custom with up to 9 answer engines. Verified against tryprofound.com/pricing in August 2026.
Which AI engines does Profound track?
Starter tracks ChatGPT only. Growth adds Perplexity and Google AI Overviews (3 engines). Enterprise plans can track up to 9 answer engines. If multi-engine coverage at low cost is the priority, compare with Otterly, which includes 4 engines from $29/month.
Does Profound offer a free trial?
The Growth tier advertises free-trial access and Starter offers self-serve signup; Enterprise requires a demo. Trial on your own prompt set — AI answers vary enough that only your queries tell you whether the data is actionable.
Is Profound worth it for a small business?
Usually not at Starter — single-engine coverage under-samples where buyers actually ask. Small teams get broader signal from Otterly Lite at $29/month; Profound earns its price for brands running a serious GEO program that needs response-level analytics and compliance features.
Not sure if Profound is right for you?
Read our in-depth review with real test results, or compare Profound with its top alternatives.