Otterly.AI Pricing 2026: GEO Monitoring Plans & Prompt Costs
Otterly.AI is a Generative Engine Optimization (GEO) monitoring tool: it tracks how often AI assistants mention or cite your brand for a set of search prompts. Pricing scales with prompts monitored. Verified breakdown below.
Is Otterly.AI Worth It?
Otterly Lite at $29/mo (15 prompts, daily tracking, unlimited team members) is the cheapest serious entry into AI-visibility monitoring — the right size for a single brand watching its core queries. Agencies need Standard ($189/mo, 100 prompts, API/MCP access) or Premium ($489/mo, 400 prompts). The add-on engines (Claude, Gemini, Google AI Mode at $9-439/mo) can materially change the real bill — price the engines you actually need.
Annual vs Monthly Billing
Annual billing saves 15%: Lite $29 → $25/mo, Standard $189 → $160/mo, Premium $489 → $422/mo. A free trial is available.
Lite
For a single brand monitoring its core prompts.
- 15 search prompts
- ChatGPT, Google AI Overviews, Perplexity, MS Copilot
- Daily tracking
- Unlimited team members
Standard
For agencies and multi-brand monitoring.
- 100 search prompts
- API & MCP access
- Agent Analytics
- Everything in Lite
Premium
For large agencies tracking at scale.
- 400 search prompts
- Everything in Standard
Enterprise
Customizable monitoring with dedicated support.
- Custom prompt volume
- Dedicated support
Cost Per Unit
On Lite ($29/mo, 15 prompts), each daily-tracked prompt costs about $1.93/month across four AI engines (ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot). On Standard, per-prompt cost drops to $1.89 with API access included — the pricing rewards consolidating brands into fewer, better-chosen prompts.
How Otterly.AI Pricing Compares
Otterly Lite ($29/mo) undercuts Profound Starter ($99/mo, ChatGPT-only at entry) as the cheapest way into GEO monitoring. Profound counters with deeper agent analytics and enterprise features; Peec targets SEO teams with annual plans (pricing not public); and Surfer bundles 25-100 tracked prompts into its SEO suite — already-Surfer customers may not need a standalone tool at all.
Otterly.AI Pricing FAQ
How much does Otterly.AI cost in 2026?
Lite is $29/month (15 prompts), Standard $189/month (100 prompts, API access), Premium $489/month (400 prompts), and Enterprise starts around $1,000/month. Annual billing saves 15%. Verified against otterly.ai/pricing in August 2026.
Which AI engines does Otterly track?
All plans track ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Claude, Gemini, and Google AI Mode are available as paid add-ons ranging from $9 to $439/month depending on plan.
What is a search prompt in Otterly?
A prompt is a query Otterly runs daily against the covered AI engines — for example "best AI meeting assistant" — recording whether and how your brand appears in the answers, with links and citations. You allocate your plan's prompt quota across the queries that matter for your brand.
Is Otterly cheaper than Profound?
At entry, yes: Otterly Lite is $29/month with four engines versus Profound Starter at $99/month covering ChatGPT only. Profound's Growth tier ($399/month) competes with Otterly Standard/Premium and adds agent analytics depth. Small teams start cheaper on Otterly; enterprises comparing both should trial each on the same prompt set.
Not sure if Otterly.AI is right for you?
Read our in-depth review with real test results, or compare Otterly.AI with its top alternatives.