HeyGen Pricing 2026: Plans, Credits & Avatar Video Costs
HeyGen prices avatar video in monthly credits: a minute of standard studio avatar video costs 3 credits, while the newest avatar models cost 20 credits per minute. That difference matters more than the sticker price. Here is the verified 2026 breakdown of every plan.
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Is HeyGen Worth It?
HeyGen Creator at $29/mo ($24 annual) with 600 credits covers roughly 200 minutes of standard-model avatar video — or 30 minutes on the newest Avatar IV/V models at 20 credits/minute. If you publish short marketing or localization videos weekly, that allowance is generous; if you insist on the flagship avatar models for everything, budget for Pro ($49/mo, 1,000 credits) or higher.
Annual vs Monthly Billing
Creator drops from $29/mo to $24/mo on annual billing. Pro tiers scale by credits up to 100,000 credits/month at $4,300/mo with identical features. The free plan (3 videos/month, up to 1 minute each) is a real recurring allowance for testing.
Free
For testing avatar video with a recurring monthly allowance.
- 3 videos/month, up to 1 minute each
- 1 custom digital twin
- 30+ languages
Creator
For individual creators making regular avatar videos.
- 600 credits/month
- Videos up to 30 minutes
- 1080p export
- Unlimited photo avatars
- 175+ languages
Pro
For creators who want the newest avatar models and 4K.
- 1,000 credits/month (scalable to 100,000)
- 4K export
- Access to all advanced AI models
- Everything in Creator
Business
For teams producing localized or training video at scale.
- 1,500 credits/month
- Videos up to 60 minutes
- 5 custom digital twins
- Team collaboration
- SAML/SSO, LMS integrations
Enterprise
For organizations with unlimited duration and custom terms.
- Unlimited video duration
- 10+ custom digital twins
- Highest concurrency
- Dedicated support
Cost Per Unit
On Creator ($29/mo, 600 credits): standard Avatar III video costs 3 credits/minute — about $0.15 per finished minute. The newest Avatar IV/V models cost 20 credits/minute — about $0.97 per minute. Video translation runs 2-5 credits/minute. Model choice, not plan choice, drives your real cost per video.
How HeyGen Pricing Compares
HeyGen Creator ($29/mo, $24 annual) and Synthesia Starter ($29/mo, $18 annual) are priced almost identically. HeyGen leads on avatar realism, photo avatars, and per-month credit flexibility; Synthesia leads on structured corporate training workflows and per-year minute pools. Creatify (from $39/mo) competes specifically on UGC-style ad videos rather than presenter videos.
HeyGen Pricing FAQ
How much does HeyGen cost in 2026?
HeyGen Creator costs $29/month ($24/month billed annually) with 600 credits; Pro is $49/month with 1,000 credits and 4K export; Business is $149/month plus $20 per seat. A free plan allows 3 one-minute videos per month. Verified against heygen.com/pricing in August 2026.
How do HeyGen credits work?
Credits are consumed per minute of generated video, and the rate depends on the avatar model: 3 credits/minute for standard studio avatars (Avatar III), 20 credits/minute for the newest Avatar IV/V models, and 2-5 credits/minute for video translation. The model you choose changes your effective cost by roughly 6x.
Is HeyGen cheaper than Synthesia?
Entry prices are nearly identical ($29/month each; $24 vs $18 on annual). The structural difference: HeyGen meters monthly credits with per-model rates, Synthesia meters yearly minute pools. Heavy users of flagship avatar models will find Synthesia-style flat minutes cheaper; short-form marketing producers usually get more from HeyGen credits.
Does HeyGen have a free plan?
Yes — 3 videos per month of up to 1 minute each, with 1 custom digital twin. It is a recurring allowance, enough to evaluate avatar quality and lip-sync on your own script before paying.
Not sure if HeyGen is right for you?
Read our in-depth review with real test results, or compare HeyGen with its top alternatives.