Pictory Pricing 2026: Plans, Video Limits & Best Value
Pictory is an AI-powered video creation tool that turns text into videos. Here is what each plan costs, how many videos you can create, and which tier makes sense for your content volume.
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Is Pictory Worth It?
Pictory now meters plans in video minutes rather than video counts: Starter at $29/mo includes 200 video minutes and 100 AI credits, with annual billing dropping it to $25/mo (with a 2,400-minute yearly pool). For turning blog posts and scripts into stock-footage video at volume, that is still far cheaper than freelance production — but it is no longer the $19 impulse buy older reviews describe.
Annual vs Monthly Billing
Annual billing saves up to 40%: Starter $29 → $25/mo, Professional $59 → $35/mo, Team $199 → $119/mo. Annual plans pool minutes per year (e.g. 2,400 minutes on Starter) instead of resetting monthly. A free trial is available to evaluate output quality first.
Starter
For individuals creating occasional video content.
- 200 video minutes/month (2,400/yr on annual)
- 100 AI credits/month
- 5 GB storage
- 1 brand kit
- Text-to-video & blog-to-video
- No watermark
Professional
For regular content creators and marketers.
- 600 video minutes/month (7,200/yr on annual)
- 500 AI credits/month
- 20 GB storage
- 5 brand kits
- ElevenLabs AI voices included
- Everything in Starter
Team
For teams producing video content at scale.
- 1,800 video minutes/month (21,600/yr on annual)
- 2,400 AI credits/month
- 100 GB storage
- 10 brand kits
- Team collaboration
- Everything in Professional
Enterprise
Custom volume, storage, and brand kits for large teams.
- Custom video minutes
- Custom storage
- Unlimited brand kits
- Custom AI credits
Cost Per Unit
On Starter at $29/mo with 200 video minutes, each rendered minute costs about $0.15. Professional at $59/mo with 600 minutes lands under $0.10/minute and triples the AI-voice allowance — the sweet spot for weekly publishers.
How Pictory Pricing Compares
Pictory Starter ($29/mo, $25 annual) now overlaps with Lumen5 and InVideo entry pricing rather than undercutting them. Pictory still wins on blog-to-video conversion and its ElevenLabs-powered AI voices; avatar-led video (Synthesia, HeyGen) remains a different category at similar prices.
Pictory Pricing FAQ
How much does Pictory cost in 2026?
Starter is $29/month ($25/month billed annually), Professional $59/month ($35 annual), and Team $199/month ($119 annual), metered in video minutes — 200, 600, and 1,800 per month respectively. Verified against pictory.ai/pricing in August 2026.
Does Pictory have a free plan?
No ongoing free plan, but Pictory offers a free trial so you can create test videos before paying. Paid plans start at $25/month on annual billing.
Is Pictory worth the price?
For content marketers who turn blog posts and scripts into video at scale, yes — under $0.15 per rendered minute on Starter beats any outsourced production. If you need avatar presenters rather than stock-footage video, Synthesia or HeyGen fit better at similar prices.
Can I cancel Pictory anytime?
Yes. Monthly plans can be cancelled anytime. Annual plans are billed upfront but you keep access until the period ends.
Not sure if Pictory is right for you?
Read our in-depth review with real test results, or compare Pictory with its top alternatives.